Google has enabled the Phone extension for Gemini devices, allowing users to call contacts, businesses, and phone numbers directly. The Messages extension allows users to use the default messaging app to send messages, compose drafts, and edit.

WhatsApp users have to specify actions in their prompts, such as placing a call or sending a message.

Additionally, Google Gemini introduced an extension for Spotify users, allowing them to search and play music, including specific songs, albums, artists, and playlists.

Earlier, it was a complete process to unlock the phone and navigate through Apps. But now, Google has decided to ease this process. However, Google has not officially confirmed this feature. But it is expected to be available in the upcoming months.

Currently, users are only allowed to communicate with the assistant for simple tasks such as answering queries, setting reminders, and adding calendar events even with the locked screen.

Google is developing an AI-powered Chrome feature called “Store Reviews,” which will allow users to assess the trustworthiness of websites. This feature will provide a summary of reviews from websites like Trust Pilot and Scam Advisor, saving users time and ensuring website authenticity.

Google is introducing AI-powered protection, providing real-time defense against potentially harmful websites as one of its new AI features.

Source – 9To5 Google

Google Help

The post Google Gemini’s Update: Calls & Texts with a Locked Screen! appeared first on DigitalGuider.

Although Sora has been unavailable to many users, it is still a strong AI video tool competitor for other companies, such as META and Google. 

Are you excited to learn more about this innovative software? Let’s explore its creation, learn how to use it, and uncover the key features that make it a futuristic standout among OpenAI models! 

What is OpenAI Sora? 

“Sora serves as a foundation for models that can understand and simulate the real world,” – OpenAI wrote in its announcement.

Sora is a text-video generative AI tool for creating clips based on written prompts and providing ideas already existing in the physical world. It can generate video up to 1080 resolution on widescreen, vertical, and square aspects. The AI video ranges between 20 seconds to 1 minute. 

During the research phase in early February, the tool was introduced as Sora. Later, it was renamed and launched as Sora Turbo on December 9, 2024. Sora Turbo is an improved version of OpenAI Sora. It helps create faster, higher-quality videos with a host editing feature that allows you to clip and create sequences while preserving the unedited parts.

What are OpenAI Sora Prompts? 

Sora Prompts are textual descriptions that convey the video output and act as a guide for the AI video generator. They also serve as a blueprint for AI in creating and presenting content and its tone. 

The key elements to be remembered while writing prompts:

• Be specific:  

Refrain from giving vague descriptions; they should be clear and concise to be understandable.

• Focus on the atmospheric description:

Use descriptive language to convey the content’s setting, tone, or mood.

• Include cinematic details:  

Think creatively using visual styles, camera angles, lighting, and characteristics of characters (if any).

• Experiment & Refine: 

Tweak your prompts and test different inputs to achieve the desired outcome.

Source: OpenAI's Sora. 

Let’s look at one of the first prompts written by the Sora testers to check the working of the AI software:

A stylish woman walks down a Tokyo street filled with warm, glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

How does OpenAI Sora work? 

Sora is a diffusion model combined with a transformer. It utilizes a diffusion transformer architecture to generate realistic videos. Its model is similar to AI text-to-image generative models, such as DALL·E 3.

Sora’s understanding of different languages sets it apart, making it accessible to a broader audience. Though it shares similarities with large language models like ChatGPT, OpenAI Sora focuses on visual content instead of processing tokens (text, code, or mathematics). Thus, it creates its output using visual patches instead of tokens.

What are Visual Patches? 

Visual patches refer to small, segmented portions of a video frame that are foundational for creating new video content. Sora treats them as a collection of frames, where each frame is decomposed into a group of pixels. These pixels are treated as a 3-D structure, where it keeps a look at how it changes over time.

Source: OpenAI

Mechanism of SORA 

The process uses three main elements: a diffusion transformer, a visual decoder, and a visual encoder. It frames the model’s architecture, and each component plays a vital role in creating high-quality output and seamless functionality.

• Visual Encoder: The videos are compressed in the visual encoder in a latent space (hidden space) that decreases the dimensionality. It stores information regarding spatial (the location of a pixel) and temporal (the relation of pixels with time). 
• Space-time patches: The latent compressed representation is converted into space-time patches, which are then used as tokens for the transformer.  
• Diffusion Transformer: According to the user’s instructions, the diffusion transformer creates sequences of visual patches. These visual patches are then filled with noise and undergo a diffusion process, during which they are denoised.
   
• Decoding: Once the diffusion process is completed on the latent representation, it is converted back to video format. 

Key Features of Sora

OpenAI undoubtedly stepped up with this innovation. AI Sora offers a range of features for creating and editing videos seamlessly. You can find instructions on editing AI-generated SORA videos provided by OpenAI on their official YouTube account. 

• Remixing: 

Changing an existing video’s colors, backgrounds, or elements while maintaining its essence.

• Re-cut: 

Focus on impactful frames to improve storytelling and pacing.

• Loop: 

Repeat the clip seamlessly to ensure a consistent rhythm and visuals.

• Style Presets: 

Use predefined aesthetic templates like film noir, colors, and styles.

• Blend: 

Merge pictures and video sequences from different videos to create a unique composition.

• Storyboard: 

The Sors storyboard enables video creation by selecting individual frames. You can access the storyboard from the option in your input section or by selecting the recut option to open a video in a new storyboard.

Uses of OpenAI Sora 

OpenAI Sora has diverse applications across different disciplines. Some of its key applications in these domains can benefit particular disciplines.

• Entertainment and media: 

OpenAI Sora has a crucial impact on creative minds. When the AI software was launched, a heated discussion was provoked among creatives. The production of cinematically appealing 2-minute-long videos could change the traditional form of filming films. 

On the contrary, keeping up with the fear of creatives like Tyler Perry, producer, and owner of a big studio, OpenAI SORA, already launched a music video.

Thus reflecting the change in the world of technology and innovation.

• Advertising and Marketing: 

OpenAI Sora has the potential to redefine video production, including ads and campaign videos, and provide marketers with an extraordinary storytelling tool. Sora combines NLP, computer vision, and machine learning, creating crisp clips from text prompts within seconds. 

Among marketing heads, Artform CEO Janet Waring paved the way for AI-driven career development and the acceptance of tools like Sora once they are available for market use.

Interesting Read: https://digitalguider.com/blog/google-gemini-ai-all-you-need-to-know/

• Education and Training: 

Generative AI has dramatically changed the education system and its perception. The education system has transformed traditional textual studies into AI-powered, personalized, and more practical-based learning. 

For instance, learning about photosynthesis, rather than memorizing, can be practically how a plant in the sun makes its food through photosynthesis and growth. It will make the learning engaging and interactive. Most importantly, tech-friendly learning is gained with less time consumption and cost efficiency.

• For Personal Projects:  

After seeing how OpenAI Sora has impacted different domains in multiple ways, it can be an excellent tool for personal projects if used correctly and cautiously. Sora can be helpful for my professional growth, as it can be used to make videos and reels to enhance your social media sites like Instagram, Twitter, and LinkedIn for increased views and approach, boosting your blog content.

It can also help with personal branding by creating a personal touch for your emails, LinkedIn profile, and website through video signatures and outros. 

Preventing Abuse in OpenAI Sora 

All innovations have pros and cons; understanding the negatives and prevention are essential to enhancing the positives.

• Access Regulation: 

Access to Sora is limited. It is age-restricted; only adults (above 18 years) can use Sora. The content visuals related to minors are prohibited. 

To address concerns such as likeness and deepfakes, strict moderation standards apply to uploads featuring people blocking nudity-related content. 

• Red Teaming: 

Red teaming is a practice used in AI Sora. It has a dedicated team of domain experts who look for potential risks. Experts monitor artificial intelligence, pinpoint potential risks, and plan preventive measures.

Red teaming tends to identify flaws in AI by attacking the software with malicious inputs, data poisoning, and manipulation attempts. These attacks register how the software reacts and whether it produces harmful outputs.

• Transparency: 

Transparency and traceability in OpenAI Sora help users identify the video created by AI, combating misinformation and malicious acts. Visible watermarks and C2PA metadata also help retain transparency, prompting responsible technology use and building user trust.

• Ethical Safeguards:

OpenAI has implemented safeguarding policies for users to address risks such as deepfakes, nudity, and explicit content. Therefore, it prioritized the moral usage of the technology.

Limitations of using Sora AI 

While the highly adapted futuristic video generator also tends to have limitations:

• Physical Accuracy: 

AI Sora struggles to represent realistic physics and cause-and-effect relationships. For instance, in the video, mending broken things unrealistically.

• Constraints in Video Duration: 

Sora is only trained to make videos of 20 seconds to one minute. However, generating videos longer introduces visual artifacts, loss of continuity, and inconsistency. Therefore, Sora will be preferred for making short videos.

• Defective objects: 

The realistic video sometimes creates an unrealistic move in the videos. Changing places and disappearing between the videos can make it unreasonable.

• Difficulty with Sora Prompts: 

Sora solely works on written texts or prompts, which are essential for generating a video. Prompts outside of Sora’s data can result in low-quantity output. 

Conclusion

OpenAI Sora is a powerful text-to-video generative tool. The thought of being futuristic is visible in the AI software, including editing prompts, remixing videos, etc. Thus, Sora shows its immense potential to mimic and expand human visual imagination to a massive scale.

Want to know more about AI tools and software? Contact Digital Guider now.

The post OpenAI Sora: The AI Revolution Redefined appeared first on DigitalGuider.

If yes, then you have seen how Google Local Service Ads function. These badges show the most trusted local service-based businesses near you.

If your answer is no, here is your comprehensive Google Local Service Ads guide. 

What are Google Local Service Ads?

Google LSAs are paid ads that help small businesses connect with local customers. These ads appear at the top of Google search results when a user searches for any specific service. They look like this –  

As shown above, Google shows the service’s contact details, working hours, and ratings. 

Even trusted businesses are rewarded with a Google Guaranteed Badge that enhances service credibility and quality. However, a detailed screening and verification process is involved in receiving the badge. 

Don’t Worry! If you want to grow your local business, check the list to determine whether your business is eligible.

Google Local Service Ads Categories

Recently in October 2024, Google announced changes affecting small businesses in Europe, the Middle East, Africa, and some in the U.S. and Canada. Starting November 21, the business should have a Google Business Profile to run an ad on Google. 

The goal is to reduce fraud, but small businesses might face issues. If a business’s Google Business Profile name and address don’t match their ad information, their ads could be stopped.

Therefore, before starting with the categories, be aware of your industry, business details, industrial policies, and location. 

The list below describes the industries eligible for Google Local Service Ads Categories.

• Training Schools (Example – Pre-schools, First-aid training, Driving School)
• Healthcare (Example – Dentist, Dermatology, Orthodontist)
• Wellness (Example – Yoga, Massage, Personal Training)
• Business (Example – Real Estate, Lawyers, Accounting)
• Beauty (Example – Hair & Nail Salon, Aesthetician)
• Automotive (Example – Mechanics, Tire Shop, Installers)
• Home Services (Example – Electrician, Plumbing, House Cleaning, Flooring)
• Care (Example – Child Care, Pet Adoption and Training)

This List doesn’t end over here. Google regularly updates with more business services to give shout-outs to small businesses.

As Google LSA rules the internet, you might feel confused with another similar term – Google Ads. However, both these terms are completely different. 

Let us clear your confusion by stating the major differences between both.

Google Local Service Ads VS Google Ads 

What do you think small businesses would opt for – Google Local Service Ads VS Google Ads?

There are high chance that small businesses opt for Google LSAs as are more beneficial in comparison to Google Ads. 

Let us understand deeply about the benefits for small businesses.

How are Google Local Service Ads beneficial for small businesses?

For small businesses such as plumbers or electricians, Google LSAs are Boone. The mentioned list below shows the ultimate benefits of Google Local Service Ads for small businesses –

• You pay for Leads only, Not Clicks.

Unlike Google Ads, the business only has to pay for Leads, not for clicks. Small Businesses can easily work on a low budget and get the most out of potential customers. 

As per the new update, unqualified leads are automatically refunded to the business. This includes requests for services you don’t offer, calls outside your service area, wrong numbers, spam, sales pitches, or incorrect contact details.

• You can build Trust and Credibility in your business

Imagine a searcher looking for a pet grooming service nearby. Among the top results on Google LSAs, he finds the first few results beneficial and trustworthy for pet grooming.

Do you know, what made him trust the first few results? The Google Guaranteed Badge assures the searcher of trustfulness and positive business reviews. 

• You can Boost the Top-of-Page Visibility of your Website.

Whether your Pay-per-Click Ads are ranking or not, Google LSAs are even higher than these results. This can generate more leads and visibility on search engines.

The earlier you create a Google Business Profile, the stronger your listing will be. You will gain reviews and trust, which will improve your rankings over time.

• Your Business can be included in Voice Search Responses.

Voice searching for a service such as “AC Repairing shop near me” is much easier and time-saving than typing your detailed query in the search engine.

As per Think with Google, 20% of searches in the Google App are now done by voice. Google LSAs ensure your business is found on over 400 million devices using Google Assistant.

• Your Business is easy to set up and Manage in Google LSAs.

There is no hard and fast rule. A small business can easily set up and manage weekly budgets on their Ads.

The business does not need keywords or ads to run Local Business Ads. They automatically appear when customers search relevant terms, using your business profile to create the ad.

This is why you should never underestimate the power of Advertising. 

However, Google LSAs do not end here. It is not only about creating the profile and generating leads. It is about consistency to lead in top search results.

If you want to start with Google LSAs, here is your guide for growing your local business reach.

Getting Started with Google Local Service Ads 

Google LSAs involve a six-step process to create your business profile. Here is your step-by-step guide –

1. Check the Eligibility of Your Business

As the name says, Google Local Service Ads are available only for certain service-based industries in particular regions. Ensure to confirm your business type and location to check if you qualify under Google LSA.

2. Create Your Business Account/ Profile

Click “Get Started” and enter all your business details, such as your Business name, Location, Service areas, Services offered, and Business hours. 

Be clear about the services you offer and the areas you want leads from, as you’ll be paying for any matched leads.

3. Complete Verification Process

Google needs a verification process to ensure your business is genuine and trustworthy.

• Background checks

Third-party agencies like Pinkerton and Evident, partnered by Google, are working on background checks of businesses. It includes the qualification check and ensures the business has a trusted reputation.

• License and Insurance Verification

As mentioned above, the reward of the Google Guaranteed Badge needs proof that your business is licensed and insured. 

• Google Guaranteed Badge or Screened Badge

Depending upon your industry, you will receive the Google Guaranteed badge or the Google Screened badge after successful verification by Google and its third-party agencies.

4. Set Up Your Weekly Budget

You can set your average weekly budget per your industry type and business. It depends on how much you are willing to spend on leads.

Accordingly, Google uses a pay-per-lead model based on your budget and local competition. It charges only for valid leads received.

5. Optimise your Profile and Manage Leads

Professional photos and appealing business description makes your business stand out. Make sure to encourage Happy Customers to leave reviews to enhance your ad rankings.

6. Monitor Leads and Rankings

After completing the verification process, you can monitor and refine your ad campaign performance based on the results.

We are ready to start with the Google Local Service Ads. 

We know you might be considering the budget and expenses related to Google LSAs. So here is your answer to understand this concept of Google Local Service Ads cost.

How much does Google Local Service Ads cost?

Google LSAs work upon the Pay-per-click Approach. Here are some factors that can vary for the cost – 

• Industry 

Competitive services such as home or legal services have higher costs.

• Location 

Geographic areas can impact the cost per lead.

• Lead Type 

For example, if you need an electrician urgently, this may have higher lead costs than the routine service work.

Overall, a lead can range from $5 to $50+, depending upon the above factors. You can set a weekly budget to manage costs and align your ad spending with your business goals.

Google LSAs offer great support to small businesses and customers. But do you know B2B sectors can also enjoy the benefits of Google LSAs?

Let us look at the working of Google Local Service Ads as a B2B Model.

Google Local Service Ads as a B2B Model

Google LSA can be used as a powerful tool for connecting businesses. 

For example, an IT support firm or commercial cleaning company can use Google LSAs to target nearby offices or stores. LSAs boost visibility and generate quality leads for B2B growth.

As a B2B Model, Google LSAs have several advantages – 

• LSAs help businesses to connect directly with other businesses searching for specific services in their nearby area.
• Businesses tend to choose trustworthy service providers effectively by LSAs.
• B2B providers pay only for direct leads like calls or messages, offering better cost efficiency.
• Google Local Service Ads as a B2B Model can be a good source of brand awareness and lead generation.

This makes Google LSAs so powerful in both the B2B and B2C sectors.

Here are some secret tips for your business that can boost the Google Local Service Ads world.

Tips to Improve Your Google Local Service Ads Performance

Conclusion

Hence, if you are looking for growth opportunities for your small business, then Google Local Service Ads can be your best companion for the whole journey. Results like quality leads, brand awareness, top rankings, positive reviews, and much more are on your way to beat the marketplace.

Want to grow your business with the best Google advertising strategies? Contact Digital Guider today.

The post Google Local Service Ads: The Secret Tool for Small Businesses appeared first on DigitalGuider.

Whisk AI enables users to combine subjects, settings, and styles from uploaded images into one balanced, AI-generated image. It also offers the flexibility to remix the final output by modifying inputs and mixing categories, resulting in different styles like plush toys, enamel pins, or stickers. Users can add text to direct specific details, but it is not required to create an image.

According to Thomas Iljic, director of product management at Google Labs, Whisk is designed to allow users to remix a subject, scene, and style in fresh and imaginative ways, offering a quick visual exploration tool rather than a professional-grade image editor. SEO experts and content creators can utilize Whisk AI to bring new visual ideas to life, enriching their content marketing efforts.

Whisk AI, developed by Google, is powered by generative AI technology created by DeepMind, the AI research lab Google acquired in 2014.

Whisk is built on Google’s core AI platform, Gemini, launched in December 2023, and DeepMind’s Imagen 3, its latest text-to-image generator. When users upload images, Gemini generates captions that are then processed by Imagen 3. The tool captures the “essence” of the uploaded content rather than creating a replica, enabling users to experiment with new visual concepts.

However, this can result in differences between the original input and the generated image, such as changes in height, hairstyle, or skin tone.

The technology is still in its early phases of development and is now accessible in the United States through Google Labs. Despite its potential, Google is negotiating generative AI’s drawbacks, including maintaining accuracy and allaying public fears. Google received criticism for creating historically incorrect graphics when it unveiled Gemini’s text-to-image capabilities in 2023.

Competition has been further fueled by OpenAI’s recent introduction of new products, such as the text-to-video generator “Sora.” Analysts see Whisk AI as a calculated step to demonstrate Google’s AI prowess. Wedbush Securities’ Dan Ives referred to Whisk as another “flex the muscles moment” for Google, highlighting the company’s financial commitment to generative AI technologies that will spur innovation in 2025 and beyond.

Source: edition.cnn.com

The post Whisk: Google’s New AI Tool That Responds to Image Prompts appeared first on DigitalGuider.

Let’s understand from the start what a deepfake is, its types, its positive and negative uses, and its detection to prevent digital malice.

What is deepfake?

Deepfake comes from combining “deep learning” and “fake.”

It refers to synthetic media that changes existing content by swapping one person’s face with someone else’s. This creates new and unique videos or audio where a person appears to say or do things they never really did. 

Often, the terms deepfake and deepfake technology are misinterpreted. Let’s take a look at the basic difference between their use and meaning.

Deepfake & Deepfake Technology

Deepfake and deepfake technology refer to the same underlying concept of using the power of AI and machine learning. 

The difference between them lies in how they are perceived, particularly in terms of intent and context. 

Difference between Intent and Context

• Deepfake: 

Intent: It is frequently linked to negative and controversial uses.

Context: It’s often used in social discussions or harmful contexts such as deepfake porn, etc.

Source: image courtesy @art_is_2_inspire via Instagram

Example: The deepfake image of Pope Francis in a trendy Balenciaga coat went viral. This sparked talks about the thin line technology creates between real and fake. 

• Deepfake Technology:

Intent: The term deepfake technology is associated with positive uses. It focuses on its innovative and technical uses across industries such as academia, medicine, and music.

Context: The term deepfake technology is used in technical, professional, and academic discussions focusing on the use of technology.

Example: A notable example is the video featured in the Malaria Must Die Campaign. The deepfake video features David Beckham speaking in nine different languages. 

Therefore, we can understand that both terms are interchangeable depending on the use and context. Deepfake technology emphasizes the technical part, and the deepfake highlights the end product. 

Similarly, deepfake has a diverse effect on society. It has the potential to make a positive impact as well as a negative one. But all of this depends on how humans perceive technology and its uses.

Before we focus on the pluses and minuses of the technology, it’s necessary to see how deepfake creates real faces to fake. 

How does Deepfake work?

Deepfake uses a form of AI called ‘deep learning’ to create synthetic media. This involves complex data collection, analysis, model training, and image manipulation. 

Making a high-quality deepfake video is more challenging than it sounds. It applies different AI mechanisms, such as Generative Adversarial Networks (GANs), Convolutional Neural Networks (CNNs), Variational Autoencoders (VAEs), and Recurrent Neural Networks. 

GAN is a commonly used AI deep learning technique for deepfakes. They favored it due to the highly realistic fake images and videos. 

Generative Adversarial Network (GAN)

GAN is a new neural network to produce fake images that look as real as possible. 

Well, GAN consists of two neural networks:

• The generator: This neural network generates images. It acts like an artist trying to produce fake media.
• The Discriminator: The discriminator neural network detects whether the image created is fake or real. It acts as a critique.

WeGAN is a repetitive process. The generator improves at producing convincing fake content, and the discriminator becomes more adept at spotting fake content.

Types of Deepfakes:

Various forms of deepfakes are involved, from face swap to gesture manipulation and hybrid deepfakes (combining multiple techniques). But, as technology improved, it is categorized into three main parts:

→ Face Swaps: 

Face swap is the most common form of deepfake. A new face image replaces the main subject image through AI and deep learning. 

Phone apps like Face Swap Live, TikTok, Cupace, and Snapchat are the easiest ways to change from real to fake. They can be used for still images, videos, and live streams.

→ Lip Sync:

In a lip sync deepfake, the subject’s voice is altered and appears to speak new content. It involves voice mapping to make the video subject seem more authentic. Lip-syncing technology uses recurrent neural networks (RNN); this RNN model allows a third party to put words in the mouths of celebrities and famous figures.

A new AI technology, WAV2Lip, has made lip sync deepfake creation more accessible and convenient. It can dub movies, translate lectures, and perform live translations at press conferences. 

Source: dhs.gov

—The main features of WAV2Lip

• Works for any face
• Highly accurate for the videos that are out there (in the wild video)
• Works for any language 
• Works for synthetic voices

→ Puppet deepfake: 

Puppet-master deepfake is one popular and modest method of making deepfake. It is also known as the re-enactment technique. The puppet deepfake technique uses GAN.

In this deepfake technique, the person in the source video controls the facial expressions and movements of the person in the target video or image.

Uses of Deepfake Technology

While deepfakes have raised concerns as a digital threat, they also hold significant potential for positive and legitimate uses in various industries. 

Let’s look at the positive and negative uses of deepfake technology.

– Positive uses of deepfake

• Audio and Entertainment: 

Deepfake technology is very vividly used in the audio and entertainment industries. 

Disney made the earliest use of deep learning technology. It is used in all film industry sectors, including production, content creation, voice modulation, and dubbing. 

Example: Star Wars used deepfake techniques for Princess Leia and Grand Moff Tarkin.

• Advertising and marketing:

Deepfake advertising has been significantly impacting the world for a while now. It offers advantages such as personalizing ads, creating models with desired ethnicity and characteristics, generating content, and reaching a wider audience.

• Education and training:
  

Deepfake technology plays a pivotal role in the education industry, enhancing practical understanding among students and contributing to better learning outcomes. 

Source: Image courtesy Shin et al.

In the medical field, deepfake is used for research and teaching. GAN neural networks can produce artificial brain MRI images, aiding cancer detection and training. Its potential in healthcare can reassure the audience about its positive impact on healthcare and education.  

• Legal: 

In a legal setting, deepfake is used in two ways:

Firstly, deepfake technology helps identify deepfake videos through detection software.

It helps to verify the authenticity of the digital content and prevent the manipulation of evidence. 

Secondly, it is used to enhance the video quality and to restore the evidence in a criminal investigation.  

Of all the available deepfake videos, it contained 96% of the pornographic material. The deepfake incidents affected several female celebrities, including Emma Watson, Gal Gadot, Scarlett, etc.

• Scams/Phishing: 

Deepfake phishing is a cybercrime. A malicious actor uses an algorithm to fabricate video, audio, or image content that appears to be authentic, which favors them.

Deepfake phishing can be seen in various types, such as emails, video calls, voice messages, etc. It poses a significant threat to email security. To prevent deepfake phishing, organizations should use AI threat detection programs to recognize and report scams.

• Identity theft: 

Deepfakes are a severe form of identity theft. It can result in financial loss and reputational damage. 

Deepfake technology can create and steal new identities of real personalities. The attackers use the technology to create fake faces, voices, and documents to make people fall prey to their intentions.

It has created a threat among consumers of all ages, especially the older generation. Threats like unauthorized access to bank accounts can damage trust in online identifications and other banking systems.

Stats from Nationwide

How to Detect Deepfake Content?

Deepfake detection has become challenging as the content becomes better and more realistic. Detectors can struggle with the large amount of synthetic online content, but there are ways to detect fake content. 

• Facial Abnormalities: 
  – Unnatural or exaggerated expressions
  – Unnatural blinking
  – Unusual skin texture
  
  
• Body and Background Inconsistencies:
  – Uneven lighting
  – Distorted body proportion
  – Background elements placed out of place
  
  
• Audio-visual mismatch:
  – Poor lip-syncing
  – Distorted  sounds and voice notes
  – Tone and pitch variation of audio
• Contextual Clues:
  – Suspicious Source
  – Bizarre and unbelievable content
  – Lack of credibility
• Using Technical Tools:
  – Consider using tools for deepfake detection.

Conclusion

Deepfake technology is a blessing in disguise. It enables different industries to use it as an asset while posing significant ethical and social challenges. 

Deepfake uses in society raise questions about how technology is used. They evoke a balance between innovation and moral responsibility. Positive uses should be regulated, and malicious uses should be detected to mitigate risk and ensure the responsible use of AI in the digital age. 

The post The Rise of Deepfake Technology & Challenges appeared first on DigitalGuider.

Or a tech company that shares how its products empower communities.

Similarly, storytelling isn’t just entertainment; it’s a tool for connecting and engaging.

In this ultimate guide, let us learn about Storytelling Marketing in depth.

What is Storytelling in Marketing?

Storytelling is the art of narrative techniques that provide a brand’s message to the consumers. Here, “Brand’s message” means that the story will create a different world in the reader’s or listeners’ minds and lead to brand awareness.

Stories can be of any genre, such as emotional, thriller, or full of plot twists, that can leave an impact on the viewers’ minds and will create a positive image of the business.

Let me share some secrets on how storytelling in marketing grabs your attention.

The Psychology Behind Storytelling Marketing

Did you know that storytelling involves some important aspects that influence the minds of viewers? It is not an ad or a campaign; it is a journey affecting the minds to create an impact on viewers.

Let us go through the mindset behind Storytelling Marketing –

1. Emotional Connect 

Humans are full of emotions that can overpower the mind to make decisions based on emotions. That’s why brands choose content marketing storytelling to increase leads and sales through heartfelt and relatable stories.

Sometimes the stories are made up. But still, those ad campaigns generate a space in our minds for a long time. This is called brand awareness.

2. Memory Retention  

Imagine two scenarios; in the first one, you saw an ad in a magazine about a famous makeup brand. 

In the second scenario, you came across a video ad for the same makeup brand on Instagram. It involved an emotional story about how affordable makeup products help build someone’s confidence. 

Now, which scenario will stay in your mind for a long time?

Surely, the second one! As it is easier to remember and recall the appealing visuals and engaging stories than the facts and statistics.

3. Builds Trust  

As we open social media, we see a lot of reels of the CEOs of brands sharing the journey of how the brand started, faced challenges, and then started becoming successful. Similarly, the emotional connection leads to trust and loyalty among customers.

Surely, your mind has come across all the brand-related stories you have heard or watched in a long time. 

Have a look at some beneficial Storytelling Marketing Strategies to guide you through the art of Storytelling Marketing.

Storytelling Marketing Strategies

Creating an effective story requires deep strategic planning to avoid any issue or error in the output. Here are the Top 6 Storytelling Marketing Strategies that should be considered before crafting a story:

1. Build a Brand Story  

Share your Brand Journey, how it started, what inspired you to start this business, and what problem you are solving. Always be authentic while sharing your story.

2. Customer is your Hero 

Show how your product or services improved lives. Use genuine reviews, video feedback, and case studies to create a personal touch.

3. Focus on User-generated content 

Encourage customers to share their stories related to your product and repost those stories to enhance trust and engagement.

4. Use emotions to build a connection 

Emotions like joy, hope, or fear can be used well in the stories. For example, sharing how the product helped in achieving a dream.

5. Align Stories with Social Causes 

Share stories with a commitment to social, environmental, or community causes.

6. Use Data to enhance stories 

Combine storytelling with data to create a compelling and factual tale. For example, “We have helped 20,000 students to get the desired job.”

These Storytelling Marketing strategies provide the best output for Business growth. However, it is very important to measure the results of these strategies to know their effectiveness as well as their drawbacks. 

How to Measure Your Storytelling Marketing Strategies?

1. Track Engagement Rates 

Measure engagement on social media networks and your website’s analytics to track audience engagement.

2. Conversion Metrics 

Track conversion rates to measure the effectiveness of Content Marketing Storytelling.

3. Brand Loyalty 

Measure the narrative’s impact on loyalty and customer connections using CRM systems and satisfaction surveys.

4. Customer Feedback 

Surveys, polls, positive customer testimonials, and reviews show the effectiveness of your storytelling techniques.

—Tools to Measure Storytelling Marketing Strategies

#1. Google Analytics tracks website traffic, user behavior, and conversions related to your storytelling techniques.

#2. Tools like Facebook Insights show data on engagement, reach, and audience demographics.

#3. Platforms like Salesforce or HubSpot help track customer interactions and measure the impact of storytelling in business.

#4. Another important tool is the Acceptance of Constructive criticism. If there is any customer feedback to improve any aspect of your work, always make sure to work on it.

Numerous brands follow this concept and strategy to beat the competitive market.

Let me give you a few more Storytelling Marketing Examples:

1. Coca-Cola’s “Share a Coke” campaign

2. Dove’s “Real Beauty” campaign

Dove, a famous soap brand, challenged traditional beauty standards by featuring diverse women of different sizes, shapes, and ages.

The viral video “Real Beauty Sketches” focused on self-esteem and confidence. This storytelling marketing strategy was well-planned and created an emotional impact on the viewers.

3. Airbnb’s “Belong Anywhere” campaign

Airbnb highlighted the importance of travel as a means of connection and community, emphasizing diversity and personal connections. Ads feature real people sharing their experiences, promoting Airbnb as a way to experience the world through human connection.

4. Apple’s “Shot on iPhone” campaign

Apple urged consumers to use the hashtag #ShotOniPhone when sharing images and videos captured with their iPhones. This user-generated content promoted a sense of connection while showcasing the quality of the camera. It is one of the famous Storytelling Marketing Examples.

The list goes on with numerous brands that followed the concept of Storytelling Marketing and ran viral through profitable ad campaigns. 

But do you know even this hit concept may involve challenges or even failure if the right strategies are not executed? So, let us have a look at the do’s and don’ts to remember while planning any Storytelling Marketing Strategy.

Do’s and Don’ts in Storytelling Techniques

Remember these do’s and don’ts to make a successful storytelling marketing strategy.

Conclusion

Brand awareness through basic information is not enough. People will connect with your business if it focuses on stories with an emotional touch. Storytelling in Business will work wonders if you focus on creating relatable tales with the right marketing strategies. 

Want to know how to engage your audience with stories that resonate? Contact Digital Guider today!

Frequently Asked Questions (FAQs)

1. What role does digital media play in storytelling in marketing?
   Digital media provides a platform for the stories to be shared with people. Social media, blogs, videos, and podcasts are channels for sharing narrative content.
2. What is not effective during storytelling?
   Repetitive stories can lose their appeal. Without changes or new elements, they may feel dull and fail to engage viewers.
3. What is a soft sale storytelling strategy?
   A soft-sale technique is sharing a story about your product or services, focusing on the benefits of your product.
4. What are the disadvantages of storytelling in marketing?
   Storytelling in marketing can backfire if done poorly, risking misinterpretation or confusion that may harm the brand’s reputation. 
5. Can small businesses use storytelling techniques?
   Absolutely! Small businesses can use storytelling to highlight their unique journey or customer success stories.
6. Which is the best form to publish storytelling in marketing?
   Storytelling can be in the form of a blog or a video, as visual elements are easily memorable for a long time. 
7. How does storytelling marketing differ from traditional marketing?
   Storytelling marketing focuses on emotional connections, while traditional marketing focuses on product features and benefits. 
8. Are there negative impacts of storytelling marketing?
   Yes, storytelling may create harmful stereotypes, which can negatively affect the brand’s image.
9. What problem does storytelling solve?
   Storytelling converts complex ideas into simpler and understandable forms.
10. How do you master Content Marketing Storytelling?
    Always put your audience first, take them on an emotional journey, and test your ideas. Check if the ideas work or not or what errors need to be rectified.

The post The Art of Storytelling Marketing – From Tales to Sales appeared first on DigitalGuider.

The company is testing these AI features in Chrome, which will warn users before they access harmful websites or download infected files. This innovation is timely, as online scams, like the recent wedding card phishing attack, are becoming more complicated for the average internet user to identify.

Google’s AI will evaluate website trustworthiness by tapping into platforms like Trust Pilot, Scam Advisor, and its systems. This lets users quickly access information about a website’s credibility before proceeding. The initiative aligns with Google’s broader efforts to enhance security across its ecosystem, such as Play Protect on the Play Store, which scans apps for malware to safeguard Android users.

Additionally, Google is revising its stance on sideloading apps to ensure a secure experience on open-source platforms. These AI tools reinforce the company’s commitment to combating cyber threats while supporting a safer browsing environment.

For digital marketers, this advancement means a stronger emphasis on building trusted websites, as Google’s AI will prioritize user security. Websites must prioritize clean, secure, and optimized experiences to align with Google’s security standards. This move is a step towards a safer digital future powered by Google’s AI-driven technology.

Source: www.news18.com

The post Google Using AI to Combat Online Scams and Dangerous Websites appeared first on DigitalGuider.

Marketers need to build digital relationships and reputations before closing a sale

– Chris Brogan, American author, Social Media 101: Tactics and Tips to Develop your Business Online.

Shaping the future for Small Businesses often starts with an online presence. Meta Business Suite is everything they need. A simple tool to manage customer engagement, connect social media accounts -and get insights. 

In this guide, we will take a closer look at:

• What is a Meta Business Suit?
• How can you access and integrate Facebook & Instagram?
• How does Meta Business affect Small Businesses?

What is Meta Business Suite?

What is Meta?

Meta (formerly known as Facebook, Inc.) is a new name for Facebook’s parent company. The rebranding reflects its focus on building a metaverse, a virtual space to interact, work, play, shop, and earn.

 Meta owns and operates Facebook, Instagram, Threads, and WhatsApp, all under the new umbrella. 

Meta Business Suite, formerly Facebook Business Suite, is a free, one-stop shop for advertising and marketing ventures. It allows a centralized digital journey for meta business owners by managing all Meta platforms, such as Facebook, Instagram, and Messenger. 

 It gives a hassle-free experience to create/schedule posts, check messages, and track performance- all in one place. 

Building a Meta Business Suite: A Checklist

Before starting building a business suite, be ready with a few things already set up:

• Facebook Business Account

• To Create a Facebook meta Business Manager account. 
• Visit business.facebook.com
• Click “Create Account”.
• Enter the business name, email, and other details 
• Follow the on-screen instructions to complete the set-up

–  Facebook Page

• Visit facebook.com/pages/create 
• Enter the category, bio, and page name.
• Click on “Create Page.”
• To personalize your account, add a cover photo, profile photo, action button, etc.
• Invite friends to connect with your page.
• Click done.

– Instagram Business Account

To create an Instagram Business account, you can easily switch your profile to a professional one. Just Follow a few simple steps in the Instagram app. 

Settings>Account>Switch to Professional Account.

– Permission

Permissions deal with team access. To work efficiently with your team in the Facebook Business Suite, go through the following steps.

• Log in to the Meta Business Suite
• From the meta suite dashboard, select All tools.

Image Source: Synup's Dashboard

• Select page settings; from here, you can manage page roles and connections.

• After navigating to the ‘Page settings,’ click on page roles. Here, you can look at, assign roles, and change permissions.

• On the page roles, you can scroll down to “Existing Page Roles’to manage permission and view the permissions.

How To Access Meta Business Suite?

Meta Business provides a user-friendly experience, as it is accessible on both mobile and laptop. Follow the steps below to start and streamline your business management tasks.

– On Desktop: 

• First, log in to your Facebook account.  
• Check the permissions to ensure you set everything up correctly.
• If you check the permission correctly, the system will take you to the Business Suite. You can also go to business.facebook.com manually. 
• Do the Meta Business login with your Facebook credentials. 
• Once you log in, the system will direct you to the Meta Business dashboard. 
• Manage your Facebook and Instagram accounts using the same Meta Business.
  Dashboard. 
• Assess the insights, create ads, and manage content all at one stop.

– On Mobile: 

Download the Meta Business Suite app on mobile for easy access to the Meta Business login.

• For iOS users: download the Meta Business Suite app from the App Store. 
• Android users use the Google Play Store to download the Meta Business Suite app.  
• Once installed, open the app and log in with your Facebook credentials.  
• The app offers the same features as the web.

                 – manage your Facebook pages and Instagram account together

                 – Access insights and ads

                 – content management  

Integration of Facebook and Instagram

Facebook Business Suite is a powerful front-end tool for managing your business account. It helps you lead campaigns, track insights, and manage financials across both platforms. As a complete social media tool, it simplifies content creation, audience engagement, and performance tracking. This makes it easier to grow your business online.

Meta Business suite’s seamless integration between Facebook and Instagram enables businesses to:

Centralized management

 Meta Business allows you to handle both Facebook and Instagram accounts from the same dashboard. This simpler workflow saves time and effort. It also increases efficiency by cutting down the time needed to switch between platforms. 

Integrated ad campaigns

It enables a coordinated strategy by combining ads run on both Instagram and Facebook business accounts. You can track their performance in one place. This makes it easier to analyze results and improve your marketing strategies for better outcomes.

Simplified communication 

Meta Business makes communication between customers and business owners easier. It combines direct messages from Facebook and Instagram into a single inbox. Automation helps to collect, organize, and respond to inquiries efficiently.

Cross-platform content accessibility 

It simplifies content management for Facebook and Instagram. It enables easy content creation, scheduling, and publishing of posts and stories, ensuring a seamless digital workflow.

What is a Small Business?

The U.S. Census Bureau defines small businesses. This definition comes from the SBA (U.S. Small Business Administration).

Image Source: SemRush

The calculation uses the average number of employees or annual revenue over a specific time.

Challenges Faced by Small Businesses

How Meta Business Suite Empowers Small Businesses

Meta Business Suite gives small businesses a single platform to manage their Facebook and Instagram accounts. It makes tasks like posting, messaging, and tracking performance easier. 

Its easy-to-use tools improve efficiency and simplify marketing efforts. This makes it an important resource for keeping a strong online presence.

Unified Dashboard: 

The Unified Dashboard in Meta Business Suite helps small business owners with centralized experience. The key activities like posting, scheduling, and managing ads, all from the single dashboard, save time and effort.

This simple experience improves efficiency. It allows owners to focus on growth and customer engagement. They can do this without having to worry about managing many apps.

Insights & Analytics:

Meta Business Suite provides insights and analytics for small business owners. It helps them access performance metrics and audience data. These metrics allow them to make informed decisions and optimize marketing strategies tactfully. By tracking trends, businesses can improve engagement, increase sales, and stay competitive in a data-driven digital world.

Integration of Meta tools:

Integration of Meta tools helps small businesses manage their marketing easily. With tools like Facebook Ads Manager, Instagram Insights, and Meta Pixel, business owners can create and track ads. They can also see performance data and check user activity on their websites.

This setup helps run operations more efficiently. It improves marketing strategies and targets the right audience. You can also measure results all in one place.

Interesting Read: Social Media Marketing: How to Gain Trust & Earn High Profit?

Ad Management:

The Ads Manager in Business Suite helps small business owners manage, create, track, and optimize ads from one dashboard. We track and adjust the Ads performance according to the target audience to achieve better results.

Customer Relationship Management: 

Meta Business Suite’s Customer Relationship Management (CRM) helps small businesses organize customer data. It also tracks real-time communication history. This enables organizations to understand customer demands better, improve social media engagement, and develop deeper relationships, increasing customer satisfaction and loyalty. 

Team Collaborations: 

Meta Business Suite streamlines workflow by enabling task assignment and fostering effortless team collaboration. It allows small businesses to manage tasks among their teams. It supports group work online without any confusion and increases productivity.

Automated tools:

Meta Business Suites offers automated tools for small companies to communicate quickly. The automated system handles all inquiries and messages even outside business hours. This allows the owner to gain trust and be reliable. 

 Avoiding Scams in Meta Business Suite

Managing social media can be challenging for small businesses with limited knowledge. The risk of scams on Meta Business adds to the challenge. Many new businesses lack the tools and experience to avoid fraud. 

Meta has implemented several measures to help businesses to tackle these risks:

• Two-factor authentication to prevent unauthorized access 
• Tools to monitor and report suspicious ads or breaches of privacy 
• Notification alerts to help recognize and report  
• Get the business account verified for reliability and imposter-safe 
• An easy-to-use reporting system helps flag suspicious accounts, emails, and messages.

Conclusion

Meta Business Suite is a powerful digital tool. It becomes a game-changer for small businesses, enabling efficient social media management, customer engagement, and online growth. With the practical usage of Meta Business Suite, small businesses can confidently grow and succeed in the digital landscape. 

Want to know the benefits of Meta Business Suite for your business? Connect with Digital Guider today! Our experts can help you implement the best digital tools to drive your online growth and achieve success.

FAQ’S

• What is the difference between Meta Business Suite and Meta Business Manager

Meta Business Manager and business are both tools for managing your business account. The Business Manager is an administrative platform used for complex tasks like managing ads and assets like pages, catalogs, etc.

• Is Meta Business Suite free?

   Yes, it is a free tool for business owners to manage the meta social site in a single dashboard.

• Is Facebook Business Suite suitable for small businesses?

   Yes, Meta Business Suite helps businesses of all sizes save time and streamline tasks.

• What are the everyday challenges of Meta Business Suite?

   The common challenges faced by Meta Business Suite users are lack of awareness, lack of support, User setup, and content challenges.

• How do I integrate Instagram with Meta Business?

 To link your Instagram profile, browse to “Business Settings,” then “Instagram Accounts,” and log in. This integration lets you manage both platforms seamlessly.

• How can I use Meta Business to schedule posts for Facebook and Instagram?

You can use the “Content” and “Planner” tabs to schedule and post across both platforms.

• How do I add or manage permission?

In the settings section, add users by entering their email addresses and assigning roles with specific permission.

• Can I use Facebook Business Suite without a Facebook Page?

To get started with the Facebook Business Suite, you need to have either a Facebook account or an Instagram account.

• Does  Business Suite have analytics?

Go to the social media analytics in the Meta Business Suite, click on the tools menu above business settings, scroll down, and click insight.

• How can I contact Meta Support?

Go to the help button in the Meta Business Suite dashboard and select ‘ Contact Support.’ For additional help, you can also visit the ‘Meta Business Help Center’.

The post Meta Business Suite: A Game-Changer for Small Businesses appeared first on DigitalGuider.

On the eighth day of the announcement series, Kevin Weil, the Chief Product Officer of OpenAI, conducted a livestream in collaboration with Adam Fry, the ChatGPT Search Product Lead, and Cristina Scheau from the technical team. Together, they presented the most recent enhancements to ChatGPT Search, which included the introduction of a much-anticipated voice search feature, along with various other improvements designed to facilitate more efficient information retrieval.

Weil emphasized the growing importance of ChatGPT Search, saying, “I can’t imagine ChatGPT without Search now. I use it so often. I’m excited to be bringing it to all of you starting today.” The feature has already proven to be incredibly popular since its launch just two months ago, with many users switching to ChatGPT Search as their primary search tool. Its integration into browsers has made it an increasingly convenient alternative to traditional search engines.

While ChatGPT Search is not expected to dethrone Google’s AI search monopoly anytime soon, its rapid adoption signals a shift in user behavior. Experts think that the tool might gain about 1% of the search market soon, which is making businesses, brands, and content creators get ready for changes in how people find their content.

OpenAI also announced enhancements to its mobile experience, including faster performance and improved map integration. Additionally, users can expect an advanced voice mode for search to roll out in the coming days, further improving accessibility and user convenience.

With this move, OpenAI continues to position itself as a significant player in the AI-powered search landscape, offering innovative tools that are reshaping how people interact with information online.

Source: www.openai.com

The post OpenAI Rolls Out ChatGPT Search to All Free Users Worldwide appeared first on DigitalGuider.

Well, then your wish just came true with SearchGPT!

Launched by OpenAI, SearchGPT takes online search to a whole new level. Instead of forcing you to think in keywords like traditional search engines, it understands your queries in a conversational tone and gives you direct, easy-to-understand answers. 

Sounds cool, right? 

But what makes it different from Google or even ChatGPT’s regular features?

In this blog, we’ll answer all your burning questions:

• What exactly is SearchGPT, and how does it work?
• Can it really compete with Google?
• And how to get SearchGPT access? 

By the end of this blog post, you’ll see how SearchGPT isn’t just a search engine—it’s a whole new way to explore the web. 

So, are you ready to explore the future of search?

Let’s get started!

What is SearchGPT?

SearchGPT is an AI-powered search tool in ChatGPT that offers a faster, easier way to find information. 

Unlike traditional search engines, which give you a list of links to click through. SearchGPT provides direct, conversational answers to your questions, making it faster and easier to get the information you need.

It was launched as a prototype in July 2024 and available to ChatGPT Plus subscribers in October 2024, it is now expanding to free, enterprise, and educational users. 

How SearchGPT Works?

SearchGPT uses AI to understand your questions in natural language, just like you would ask a person. It searches trusted sources on the web (likely through a partnership with Microsoft’s Bing) and provides clear, accurate answers.

SearchGPT uses a technique called retrieval-augmented generation (RAG), which helps pull in relevant information from reliable sources across web to ensure answers are correct and factual.

Here is the demo version of how SearchGPT works in action –

Video Source: https://help.openai.com/

Features of Search GPT

• Conversational Interaction

You can ask your questions naturally, as if you’re talking to a friend. No need to think in keywords or complex phrases. Just type in your question in conversational manner. 

Interesting Read: Voice Search Optimization: Rank Higher in the Age of Voice Assistants

• Direct Answers

SearchGPT will give you straight-to-the-point answers instead of a long list of links like typical search engines. 

• Citations

When ChatGPT search gives you answer, it will also pull up various sources, so you know where the information is coming from. 

• Follow-Up Questions

Probably the best feature of SearchGPT is that you can easily continue with your research without juggling with several tabs. You can ask additional questions without restarting the conversation.

• Visual Elements

The AI search engine also provides relevant images in response if the search query requires one. See, in the below example, It is showing images in response to – ‘show me some stretching techniques for runners’

Image Credit: Search Engine Journal

• Accuracy

SearchGPT is designed to prioritize reliable information by citing sources, ensuring you get accurate, fact-checked responses.

• Collaboration with Publishers

By linking back to original web content, it benefits both users and publishers, driving traffic to trusted sources.

• Contextual Continuity

When you enter query into SearchGPT it remembers the flow of your conversation plus the context, which is great for seamless and meaningful follow-ups.

• Enhanced User Engagement

The responses from SearchGPT demo have conversational style and interactive design which makes searching more enjoyable and engaging for the user. 

• Personalized Responses

The GPT-based Search Tool always gives tailored answers based on your queries, making every interaction relevant and useful.

• Real-Time Information

You can access the latest data and trends with up-to-date, real-time web content with Search GPT which was not possible earlier. 

What Data is Shared During a ChatGPT Search?

When you search using ChatGPT, some information is shared to provide accurate and relevant results like: 

• Your Search Query

The search query you type is shared with third-party providers like Microsoft Bing. These queries are disassociated, meaning they aren’t directly tied to your identity. 

• Location Data

General location information based on your IP address is shared. This helps improve the relevance of search results, like tailoring them to your area.

• Browser Extensions Usage

If you access ChatGPT search through the Chrome Extension, the same data-sharing rules apply.

For more details, you can check OpenAI’s Privacy Policy and Microsoft’s Privacy Policy.

How to access SearchGPT

SearchGPT is only available now for ChatGPT Plus subscriber, follow these steps to access it:

• Visit chat.openai.com and log in using your credentials.
• Switch to the GPT-4 model.
• Go to the settings (click on your profile or the gear icon).
• Go to Beta Features or Settings > Features (depending on the version).

How to Search on ChatGPT Search?

• Go to chatgpt.com and log in to your account.
• Look for the web search icon in the text box. Click on it and type your search query.

• Type “/” in the chatbox. Select Search from the menu that appears, then enter your query.

• If you want a richer answer, regenerate a GPT-4 response. This prompts ChatGPT to supplement its original answer with  web-sourced content.

• Responses include inline citations. Hover over a citation to see more details or click to visit the source.

• On desktop, you can click the Sources button at the end of the response for a complete list of references.

• If a response includes images, you’ll see them at the top. Clicking on an image reveals its source and related link.
• Keep in mind that using search counts toward your GPT-4o usage limits, depending on your plan. 

Is SearchGPT better than Google?

SearchGPT isn’t necessarily “better” than Google; it serves a different purpose based on your search needs. 

SearchGPT is built to provide more conversational, direct answers to your queries. It is great option if you want quick, context-based responses without rampaging through multiple links. You can interact with it more naturally, asking follow-up questions to get deeper into topics​. 

This makes it ideal for users who want a straightforward, interactive search experience and value quick answers. Additionally, it offers a cleaner, less cluttered interface with fewer ads, focusing on delivering relevant information from a variety of sources​

On the other hand, Google Search remains the most powerful search engine globally, providing comprehensive search results from a wide array of web pages. Google indexes billions of pages, so it’s the go-to for research when you need to explore various perspectives or find detailed, source-rich content. It also integrates multiple media types like images, videos, and news articles, which can be more beneficial when you’re looking for specific content types​

To cut it short, SearchGPT is a strong choice for quick, conversational queries, while Google remains more versatile for detailed, multi-source research. 

How to Prepare for SearchGPT

Unlike traditional search engines, SearchGPT brings a conversational, AI-driven twist that’s both exciting and challenging. 

So, how can you make sure your content stands out? 

Here are some tips to help you prepare:

Index Yourself on Bing 

Since SearchGPT uses Bing’s index to find content, it’s pretty logical to make Bing part of your SEO strategy. Use Bing Webmaster Tools to submit your site’s URLs and sitemaps. You should double-check with the URL inspection tool to ensure your important pages are indexed.
If you post fresh content often, try Bing’s indexing API to get it noticed faster.

Write for People, Not Just Bots

SearchGPT favors content that feels helpful and relevant. Think about the kind of questions your audience might ask and how your content can answer them. If you’re writing about “best home office setups,” don’t just list products. Talk about layouts, lighting, and even ergonomics. Anticipating follow-up questions makes your content more valuable.

Add images, videos, or even infographics to make your content engaging and shareable.

Use Schema Markup

Structured data helps SearchGPT understand your content better.

• For Blog Posts: Use article schema.
• For FAQs: Use FAQ schema to make your Q&A stand out.
• For Guides: How-to schema works wonders for step-by-step content.
• For Products: Product schema highlights details like pricing and features.

Must Read: What Is Schema Markup, Its SEO Importance, & How To Implement It?

Make It Actionable

People turn to SearchGPT for answers, not essays. Focus on practical, easy-to-follow information.

• Show people how to solve their problems or achieve their goals step by step.
• Include real-life case studies or relatable scenarios build trust and interest.
• Use bullet points, subheadings, and simple language to make your content easy to skim.

Add Local and Product-Based Queries

If your business caters to a local audience or sells products, SearchGPT can be a very helpful. Keep your Google Business Profile optimized and Bing Places profiles updated. Add local-focused content like “Best Cafes in [Your City]” or “Top 5 Local Spots for Outdoor Yoga.”

Make sure your product descriptions are detailed and helpful. Use schema markup to highlight key details like features and comparisons.

Ready to Explore the Future of Search?

SearchGPT is smarter, faster & personalized way to navigate the web. Here’s what you need to keep in mind as a publisher to get ahead of this search innovation:

• Focus on conversational, user-friendly content that feels natural.
• Ensure your content is accurate and well-cited to gain credibility.
• Include step-by-step guides and examples to keep users engaged.
• Infographics and charts can make your content pop and be more helpful.
• Cover related questions to keep users hooked.

The best part? SearchGPT is still evolving, so the opportunities are endless. 

Whether you’re a digital marketing agency, or just a curious explorer, adapting to this new wave of AI-powered search can put you ahead of the curve.

The post What is SearchGPT? How ChatGPT’s Real-Time Search Works appeared first on DigitalGuider.